The Benefits of Having a Competitive Advantage

A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater

Citation Porter, M E The Competitive Advantage: Creating and Sustaining Superior Performance NY: Free Press, 1985 (Republished with a new introduction,

competitive advantage Competitive Advantage introduces a whole new way of understanding what a firm does Porter's groundbreaking concept of the value chain disaggregates a company

competitive advantage There are eight main sources of sustainable competitive advantage, including Brand Loyalty, Location, Scale, Intellectual Property, Innovation, Proprietary